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  • Too many youth leaders feel stuck and beholden to variables they can’t control—parents’ pushback, senior pastors’ opinions, expectations for attendance, budget constraints, and office duties. But alas, we really are preaching to the choir. You know the deal.

  • The reason you became a youth leader wasn’t to be a glorified administrator. What you want (what you really, really want) is to reach youth with the Gospel. Finding a curriculum that works shouldn’t be another headache to deal with.

  • The bottom line: youth culture is evolving and we believe youth pastors should have access to a curriculum that does, too.

Why Reframe?

  • Why Reframe?

  • Holistic & Integrated

    Reaching today’s youth requires us to care about “all the things.” From theology, psychology and philosophy to emotions, thinking and practicality. And beyond!

  • Conversational

    GenZers are ready to talk. The youth ministries who make the greatest impact cultivate an environment of transparency, engagement and feedback.

  • Gospel-Centered

    Transformation requires a Gospel that’s personal, relevant and compelling. Personal — in what it means for individuals. Relevant — in how it matters for today. Compelling — in the way it calls us to action.

  • Culturally Relevant

    If we’re talking about the Bible without showing kids how it relates to their life, then we’re missing the mark on relevance — and likely reinforcing their underwhelm toward Christianity with generic remixes of the same old messages.

What do we mean when we say urban?

By Urban, we use UYWI’s definition which is…the shared culture of suffering experienced in broken communities, expressed through Music, Art, Fashion, Sports, and Language

  • By Urban we mean…relevant, creative, and multi-ethnic.
  • By Urban we mean…the epicenter of global culture.
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By Urban, we use UYWI’s definition which is…the shared culture of suffering experienced in broken communities, expressed through Music, Art, Fashion, Sports, and Language

  • By Urban we mean…relevant, creative, and multi-ethnic.
  • By Urban we mean…the epicenter of global culture.

How It Works

  • How It Works

  • Say no to the status quo.

    You’re here to achieve something extraordinary. So common won’t cut it. It’s true what they say: “What we don’t need is more regular.”

  • Choose your product.

    It’s not just what you say but also how you say it. Give sermons youth actually care about. Be relatable. Be relevant. Be real.

  • Consume. Communicate. Connect.

    You’ve got our tools. So get ready to level up. Join a movement of youth pastors on the front lines of change. Help make YMs the most exciting– and transformative – place to be.

UNCOMMON CONTENT FOR AN UNCOMMON GENERATION

  • UNCOMMON CONTENT FOR AN UNCOMMON GENERATION

  • store

    Our à la carte content lets you browse and select specific series from more than 40 topics. Ideal for bolstering your sermons or covering subjects you’re not familiar with. Just grab and go!

    Visit Store

  • wld vol. 1

    The first of its kind. A curriculum from the city for the city focused on discipling the whole student. We address their physical, emotional, and mental well-being in addition to their spiritual growth while encouraging them to fight for a rhythm of rest and play.

    Learn More

  • merch

    Our collection features trendy t-shirts, cozy hoodies, and stylish hats, each designed to reflect your passion and commitment to the Gospel. What sets our merch apart? It’s urban, edgy, and firmly rooted in faith—perfect for those who live their beliefs boldly.

    Grab Yours

No more feeling stuck or overwhelmed.

You’ll be equipped with comprehensive, conversation-driven, gospel-centered resources designed to resonate with today's youths. Our curriculum adapts to your unique context, honors Gen Z's perspectives, and brings theological depth to every discussion.

Join us in this journey of transformation.

🫶🏾 Cultivate meaningful relationships with your youth through authentic dialogue.

🚀 Empower your ministry with high-quality, relevant content.

🙌🏾 Witness firsthand the impact of a Gospel that is personal, relevant, and compelling.

💯 Because your ministry matters. And so does the way you connect with your youth.

🫵🏿 Ready to see the change?

The Impact of Culturally Relevant Youth Ministry

Why is it so important to be culturally relevant in our approach?

Because youth crave authenticity and transparency, and they can sniff out anything that feels fake or disingenuous from a mile away. To engage today's youth, we must understand their culture, connect with them on their level, and speak to the issues they care about. This means addressing tough topics like mental health, sexuality, and relationships in a way that is both biblically sound and culturally relevant.

By being culturally relevant, you can:

✅ Build trust with your youth

✅ Create a safe space for authentic conversations

✅ Show the relevance of the Gospel in today's world

✅ Address important issues that young people are facing

✅ Lead discussions on challenging topics while helping your youth develop a deeper understanding of Scripture.

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Why is it so important to be culturally relevant in our approach?

Because youth crave authenticity and transparency, and they can sniff out anything that feels fake or disingenuous from a mile away. To engage today's youth, we must understand their culture, connect with them on their level, and speak to the issues they care about. This means addressing tough topics like mental health, sexuality, and relationships in a way that is both biblically sound and culturally relevant.

By being culturally relevant, you can:

✅ Build trust with your youth

✅ Create a safe space for authentic conversations

✅ Show the relevance of the Gospel in today's world

✅ Address important issues that young people are facing

✅ Lead discussions on challenging topics while helping your youth develop a deeper understanding of Scripture.

Ready to see how we can shake things up together? 🔥

Book a discovery call with us today and become part of a community that believes cultural relevance and biblical fidelity go hand in hand. Let's empower the next generation together! 👊🏾

You’ve got this, and we’ve got you!